Steam gives developers the ability to publish a Coming Soon page before release so interested players can discover and wishlist their game.

The difficult part is generating those wishlists while competing with thousands of other PC games for attention.

There is no single shortcut, but several tactics can accelerate wishlist growth when they are coordinated properly.

Put the Steam Page Live Earlier Than You Think

One of the simplest ways to get Steam wishlists is to make sure there is somewhere to send interested players.

Your Coming Soon page should be available once your branding, screenshots, and description are ready enough for public promotion.

That means you should not wait until launch month to create your Steam page.

Every trailer, TikTok clip, Reddit post, convention demo, or creator mention becomes more useful when interested players can immediately reach your Steam page and wishlist the game.
    
https://steam-boost.net/blog/how-to-get-steam-wishlists-fast-strategies-that-actually-work-for-indie-developers-in-2026